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AR Effects and Games
Art Director | Designer (UI, Product, Animation)


I managed a cross-functional team pioneering AR effects and games for Messenger Kids, one of Meta's most successful products. We published hundreds of novel effects and unique AR experiences with a focus on communication and connection for kids and families.

As an IC designer I also worked within our development engine, modeling, animating and building effects.

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​Challenges
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• Size restriction on every effect we published (<1MB)

• Performant regardless of the child's device type

• Retain a high level of quality and product engagement​
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• Everything must appeal to a wide age and range of play style

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Solutions
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• Designing modular and flexible design systems

• Leveraging stylized and low-poly models

• Using simplified gradient textures 

• Applying procedural animation to minimize performance cost

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Results


• Outperformed key metrics over multiple quarters

• Successfully integrated unique experience categories and valuable,      mission based content

• Maintained a rigorous release strategy that consistently drove     
    measurable impact

• Our games and effects were highly reviewed by critics, 
    parents and most importantly, the kids!
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"Thief"

Kids can use fully immersive AR on their phones to
hide a stolen gem within a spooky room in a haunted mansion.

Tap to open, turn over or discover secret compartments. Once the gem is hidden, invite a friend to try find it before the night is over. But beware....there is unique selection of traps for every round and every thief has their secrets. 

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"Cake Bears"

Even bears love cake! Feed each bear their favorite color cake and share high scores with your friends.

"Blast Ball" and " Tic Tac Toe"