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AR Effects and Games
Art Director | Designer (UI, Product, Animation)


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I managed a cross-functional team pioneering AR effects and games for Messenger Kids, one of Meta's most successful products.
 
We published hundreds of novel effects and unique AR experiences with a focus on communication and connection for kids and families.

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​Challenges

• Size restriction on every effect we published (<1MB)
• Performant regardless of the child's device type
• Retain a high level of quality and product engagement​
• Everything must appeal to a wide age and range of play style

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​Solutions

• Designing modular and flexible design systems
• Leveraging stylized and low-poly models
• Using simplified gradient textures 
• Applying procedural animation to minimize performance cost

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​Results

• Outperformed expectations over multiple quarters
• Efficiently published new effects and games weekly
• Our games and effects were highly reviewed by critics, 
   parents and most importantly, the kids!