FruitPop! UI/UX | Illustrations | 2D Animations FruitPop! Is a wildly popular swipe and match game. I came onto the team and took the lead on further developing the visuals, improving the player experience and adding new content for core loops. I updated and added higher visual fidelity to the existing UI and defined and updated UI/UX to industry standards. FruitPop! has over 10 million downloads built almost entirely through viral shares with minimal ad spending. |